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Why Men Are Portrayed as Dumb or Weak in TV Ads

man with lemon mouth

Harold Robert Meyer / The ADD Resource Center 06/10/2025 Key Points Why Men Are Portrayed as Dumb or Weak in TV Ads TV advertisements frequently depict men as incompetent, particularly in domestic settings, to target women, who research shows are the primary decision-makers for household purchases. This approach aims to make women feel superior, encouraging … Read more

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